Output leads
The product had to feel useful before explaining the machinery.
AI creative tool
FontGoblin
FontGoblin makes AI font generation feel useful, polished, and ready for commercial creative work.
Proof
Creative tools need proof fast.
FontGoblin turns AI font generation into a confident product surface.
- A niche tool made immediately legible.
- Creative output shown as product proof.
- Commerce, generation, and library flows kept focused.
Project pressure
No ceremony
Font previews, downloads, and licensing needed a direct path.
Play with control
The brand could be playful while the workflow stayed serious.
What shipped
Product positioning
A sharp first impression for AI-generated type.
Tool flow
Preview, library, and download flows built around the artifact.
Brand discipline
A launch surface that makes the weird useful.
Gallery
Next
Make it real.
Bring the product or launch that needs a sharper public surface.